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What are common digital marketing career paths (mid-level)?

by | Aug 3, 2022

Digital marketing is an exciting and ever-evolving field that offers potential for growth. For those looking to level up to a more senior role, what career path makes the most sense? 

In this guide, we’ll share common digital marketing career paths and corresponding salaries. If you’re looking to dive into entry-level digital marketing career paths, check out this previous blog post

What are common mid-level digital marketing career paths?

In a mid-level digital marketing career, you will be expected to understand your business’s strategic needs and goals to translate them to your team. You’ll go from assisting on projects to leading them. Depending on the company, you can spend anywhere from two to eight years at this level. 

Common examples of mid-level digital marketing positions:

Digital Marketing Manager

You will not only need to know the latest marketing strategies and tools, but you will also be responsible for implementing them in your organization. Expect to run digital marketing campaigns from conception to execution and deliver reports with results. 

Content Marketing Manager

You will be responsible for planning, developing, and implementing your company’s content strategy. This will require you to manage online and offline content creation and production. You also need to be creative and develop unique ideas that will set your brand apart. 

Communications/Public Relations Manager

You will be expected to create and maintain a positive public image for companies, individuals, groups, or organizations. In this role, you will be responsible for developing a strategy that meets your company’s or client’s business goals. You will develop social media strategies, organize interviews, and oversee media releases to help shape public perception. 

Social Media Manager

You’ll manage an organization’s online presence by developing a strategy, producing good content, analyzing data, and managing social media campaigns. 

Omni Channel Marketing Manager

You will be expected to own, drive and manage the developed strategy and roadmap for growing revenue within omnichannel assets. This role oversees the integration and cooperation of all channels (think brick and mortar, social, and online) used to interact with customers to create a cohesive brand experience.  

Lifecycle Marketing Manager

This marketing manager owns the development of the customer journey, choosing how to define specific landmarks in the journey, overcome challenges and execute programs that engage more with customers in order to increase revenue and retention.

Product Marketing Manager

In this role, you’ll be required to work with marketing, sales, and product teams to develop and execute a marketing strategy for specific products. To move into this role, you should know a bit about every department you’ll be working with in order to best communicate the values of products to customers. 

How to prepare for a mid-level marketing position?

If you are interested in advancing your marketing career, check out our tips on  How to get a marketing promotion at work. One key takeaway from this article is ensuring you have the right skills to earn that promotion. That’s where the Pathstream Facebook Digital Marketing Certificate program will help you:

  • build a strong marketing foundation
  • learn how to interpret data to share marketing insights 
  • build a strong social media presence

This 18-week online certificate program is for busy professionals who want a personalized yet flexible approach to career development. This instructor-led program will teach you digital marketing skills directly and help you master in-demand tools like Google Analytics.

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