Upskilling Digital Marketing skills: Why it’s necessary

by | Dec 2, 2022

Can you imagine what would have happened if Michael Jordan realized that he had a knack for shooting a basketball and then never practiced this skill? We would never have even learned of his name. It is only because he continuously practiced his craft that he reached a point where his name is synonymous with basketball. Practice makes perfect, as they say, and this remains true for anyone with a specific skill they need to work on. That is why improving your digital marketing skills right now makes sense if you want to stay ahead. 

Table of Contents

What is upskilling?

Trends driving the need for upskilling in Digital Marketing

How do I upskill myself as a Digital Marketer?

What is upskilling? 

You might upskill your team if you are in charge of project management. It is not necessarily the case that your team is incapable of doing what is asked of them, but they might need a little refresher on some of the skills they have learned over the years. There is nothing wrong with that, and it is entirely natural for teams to require a little extra boost from time to time to stay on top of the latest information related to their industry. 

Techtarget.com defines upskilling as follows: 

Upskilling is a workplace trend that facilitates continuous learning by providing training programs and development opportunities that expand an employee’s abilities and minimize skill gaps. Upskilling focuses on improving current employees’ skill sets, usually through training, so they can advance in their jobs and find different roles and opportunities within the company.

Essentially, upskilling is about keeping employees updated with the information required to successfully perform the tasks they are asked to take on. In this instance, it means learning more about digital marketing. 

Trends driving the need for upskilling in Digital Marketing<br />

Projects are more organized than ever before. 

Companies are looking for people who know how to create an effective marketing campaign and use the tools necessary to keep those projects orderly and organized. That is why an Asana project management certificate is highly prized among project manager qualifications. It is the kind of thing that helps set an individual apart from others in the field who might have a similar background. 

Asana is a project and team management tool you can leverage to create a marketing campaign that is second to none. The trend towards more professionally organized and orderly campaigns means knowing your way around Asana is a big deal. 

 

Workplaces are changing. 

Workplace expectations have evolved. Employees across organizations are interested in advancing their careers from the moment they walk in the door. Many people embrace the concept of upskilling themselves or lifelong learning. They want to learn new strategies to make themselves more valuable to their companies. 

Entrepreneur.com highlights how many companies are turning to training and upskilling programs to offer their employees more opportunities for career growth. 

Companies are now turning to education firms, career mobility platforms, or talent marketplaces. They are forming partnerships with them to offer employees opportunities to build new tech and digital skills, learn in-demand software like Asana, Salesforce, or Tableau and grow professionally. 

How do I upskill myself as a Digital Marketer? 

Look for ways to improve your skills or access upskilling programs by speaking with your Human Resource (HR) department. HR can share if they have tuition reimbursement programs, offer a catalog of certificate programs, or more. But, if you’re a go-getter, follow the bonus tips below to improve your digital marketing skillset. 

Improve your knowledge of current Digital Marketing trends. 

You need to improve your understanding of current digital marketing techniques. A few of the ways that you can do so include learning about the following: 

  • The Latest SEO Trends – Search engine optimization (SEO) is a constantly evolving topic that is essential to understand. The various search engines tweak their algorithms regularly. Google changes its algorithm between 500 to 600 times per year on average! Thus, there are always new things to learn about what works best within SEO. Your understanding of SEO will become stagnant if you don’t continue to learn about the latest changes.
  • What Makes for Great Content – The failure of many websites comes down to their inability to produce content that is true of value to readers. Unfortunately, this is often the case because the people behind the website don’t know how to create valuable content for their readers—learning about the best ways to present information in a helpful way is a big step in the right direction. 
  • Video Marketing Trends – Not everything is about the written word anymore. Many marketers are also looking to break out into the video marketing space. This is where a lot of the action is these days, and marketers understand that they need to spend money where the eyeballs are. Right now, that means putting money to work into the video marketing content. A great way to upskill yourself is to learn about the best practices behind video marketing content.

It would help if you tried to stay on top of these three topics, given their power in the marketing space as it stands today. They are far from the only things that you should consider, though. You may look at data analytics and customer retention strategies as well, to name a few. 

 

Predict future trends to stay ahead. 

No one has a crystal ball regarding marketing, but we are all asked to think carefully about which topics might emerge as the next important thing in the industry. 

Digital marketers must always think ahead of the competition to achieve the best results. You can look at what has worked well in the past and attempt to project how this might look different going forward. Is there some niche product or service that only a few people use now? It could be the next big thing. Is there some digital marketing strategy that everyone shies away from? It may be the contrarian move that you need to make to stay relevant.

The Latest SEO Trends

Earn a Digital Marketing Certificate. 

Sometimes, a piece of paper honestly does speak to your ability to do something well. Many companies are interested in digital marketers who show the drive to go out and earn some certifications that prove their skills. 

These certificates provide evidence that you can run a digital marketing campaign. They might be a piece of paper confirming what you already know about yourself, but they can unlock opportunities with certain employers. 

For more information on why upskilling is the best path forward at this time, please get in touch with us with your questions. We are happy to go over the many upsides of working to improve your skills. In the hyper-competitive world that we live in today, we all need to do everything we can to put ourselves ahead. Upskilling is the answer.

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