PERSONALIZED CAREER PATH RESULTS
Digital Marketer
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Demand for digital marketers has nearly doubled since 2012. Companies are on track to spend $460 billion on digital marketing activities by 2024. Businesses of all sizes need to use SEO optimization, social media, and online advertising to reach their customers. According to Burning Glass, over 400,000 companies in the US are looking for people with these skills.
The phrase “digital marketing” is a broad term that refers to the various ways businesses can advertise via social media platforms. Marketing professionals are tasked with helping their employers connect with prospective clients using multiple digital mediums. They drive business growth by launching effective campaigns using Facebook Ads, Google Analytics, A/B test, and other tactics.
Salary potential
In the United States, a digital marketers $80,000 on average.
With 5 years of experience, you can earn $94,000.
Skills you already have that are relevant to a career in Digital Marketing
Suggested career path
People with backgrounds similar to yours can often earn a Digital Marketing certificate and start freelance digital marketing contract work immediately after finishing the program. They can then get hired into entry-level Digital Marketing Specialist or Social Media Coordinator roles at various companies within six months of program completion. From there, you can typically get a Digital Marketing Manager role within 3-5 years.
Other common pathways into Digital Marketing
You can transition to a career as a digital marketer without having digital marketing experience. Aviation mechanics and photographers have all transitioned to roles in digital marketing.
This job will be the right fit for you if you:
- Understanding and connecting with people
- Analyzing the behavior of people
- Creating beautiful and engaging content
- Storytelling and conveying information clearly
Top 20 companies hiring Digital Marketers in 2022
What do you actually do as a Digital Marketer
Digital marketers build awareness for a company’s products and services.
Here are some examples of online media digital marketers commonly work with:
Social Media
You create pieces of content for an Instagram campaign.
You build an email drip to target new leads that sign-up to learn more about your products.
Internet Ads
You work with your ads manager to develop an online advertising strategy.
Podcasts
You support the content manager with brainstorming ideas to launch your business’s new podcast.
They complete the following types of work to understand their potential customers and connect with them:
Market Research
You conduct interviews with customers to learn information about your product.
Analysis
You build a dashboard to capture traffic to your company’s blog and use the information you learned to improve your content strategy.
Content Creation
You conduct interviews with former customers and write up testimonials to promote your product.
Online Relationship Building
You manage influencer campaigns.
Day-to-Day tasks as a Digital Marketer
Create content for a website or campaign
Optimize a company’s website for search engines
Help a company manage their online advertising strategy
Other tools used by a Digital Marketers
- Social media platforms (Instagram, TikTok, Facebook)
- Design tools (Figma, Canva, Adobe)
- Analytics tools (Amplitude, Google Analytics)
- Content marketing tools (Hubspot, Coschedule)
- Email marketing tools (Active Campaign, Constant Contact)
Other jobs that use Digital Marketing skills
- Social Media Strategist/ Specialist
- Media Planner
- Content Marketing Specialist
- SEO Specialist
- Digital Marketing Analyst
- Sales Representative
Projected demand for Digital Marketers
Source: Burning Glass | Labor Insights
Digital Marketing is an in-demand digital skill
Digital Skills are “a range of abilities to use digital devices, communication applications, and networks to access and manage information.” In essence, these skills help us communicate better, solve problems more effectively, create and share content or improve our productivity. These skills range from basic entry-level skills you need to be able to use devices (computers, mobile devices, etc) and online applications to more advanced skills that allow users to use new technologies to empower and transform. Advanced digital skills can allow companies to gain valuable insights which leads to building better products and services; transform internal processes, improve workflows, better communicate (internally and externally), or even forecast growth.
Some examples of basic digital skills include:
- Email and chat
- Using social media platforms
- Entering data
- Computer literacy
- Word processing
- Web-based research
More comprehensive skills that may require training, include:
- Digital marketing and content creation
- Customer relationship management (CRM) platform maintenance.
- Programming, web and app development
- Digital design and data visualization
- Digital business analysis
- User experience design
- Data Management
- Digital project management
- Data science
Why are digital skills needed
Technology touches every aspect of our lives, especially the way we work. For decades technology advanced faster than the workforce skills creating the digital skills gap. The pandemic accelerated digital transformation at an unprecedented rate and further increased the demand for digital skills. Every industry incorporates technology, from doctors using telehealth apps to ordering food through delivery apps. Companies are seeking digitally literate employees to use the technologies they adopt to thrive and survive in the modern economy.
By 2030, 80 percent of jobs will require digital skills, and 40 percent of today’s jobs require them, making them critical to the future of business and the workforce. Learning how to work with technology in a more meaningful way, such as using a CRM software like Salesforce, is extremely valuable to a business looking to improve its customer management relationship and better understand clients’ needs.
While the task of learning a new advanced technology may seem daunting, it can open many doors and help future-proof your career. At Pathstream, we believe that “every individual should have access to the digital skills needed to succeed in the modern economy.” We partner with leading tech companies to build and deliver digital skills career programs for people of all backgrounds who want to advance their careers.
How to develop skills to get hired as a Digital Marketer
Success Stories
Andre Howell graduated from college in 2010 with a degree in communications but was unsure of what career he wanted to pursue. He fell into merchandising because he is passionate about fashion and was having a hard time getting an entry-level position in marketing. While Andre enjoyed his job early on, he started feeling stuck. His previous roles were outsourced and this…
Amanda de Boer had been a dental hygienist for over 10 years. She was good at her job, but wanted to try something new — ideally in a remote, flexible work environment. She discovered the Facebook Digital Marketing program offered through Central Piedmont Community College and was immediately intrigued: the program looked like a way to change careers on an accelerated timeline.
