EXPLORE A CAREER IN
Digital Marketing
See how digital marketing drives business growth by launching effective campaigns using Facebook Ads, Google Analytics, A/B tests, and other tactics.
EXPLORE A CAREER IN
Digital Marketing
See how digital marketing drives business growth by launching effective campaigns using Facebook Ads, Google Analytics, A/B tests, and other tactics.
Learn more about Digital Marketing
400K
Companies are looking for candidates with digital marketing skills
$460 BILLION
Will be spent by companies on digital marketing activities by 2024
About Digital Marketing
The phrase “digital marketing” is a broad term that refers to the various ways businesses can advertise via social media platforms. Marketing professionals are tasked with helping their employers connect with prospective clients using multiple digital mediums. They drive business growth by launching effective campaigns using Facebook Ads, Google Analytics, A/B test, and other tactics.
Day-to-day tasks performed by Digital Marketers
Digital marketers are responsible for building awareness about a company’s products or services. Using their knowledge of marketing strategy and technical skillsets, digital marketers create campaigns that engage their target audience, drive traffic to its website, and convert potential customers to paying customers. Here are some examples of online media digital marketers commonly work with:
You build an email drip to target new leads that sign-up to learn more about your products.
Internet Ads
You work with your ads manager to develop an online advertising strategy.
Podcasts
You support the content manager with brainstorming ideas to launch your business’s new thought leadership podcast.
Social Media
You create pieces of content for campaigns across social channels.
They complete the following types of work to understand their potential customers and connect with them:
Content Creation
You conduct interviews with clients to build case studies or former customers for testimonials.
Digital Marketing Analysis
You build a dashboard to capture traffic to your company landing pages and posts and use the information you learned to improve your content strategy.
Market Research
You conduct interviews with customers to learn information about your product.
Online Relationship Building
You assist with affiliate marketing campaigns and coordinate the white listing of ads to build strong brand awareness and trust.
Skills you already have that are relevant to a career in Digital Marketing
You can transition to a career as an entry-level digital marketer without having digital marketing experience. Educators, store associates, and organic farmers have all learned the hard skills to transition to roles in digital marketing.
- Understanding and connecting with people
- Analyzing the behavior of people
- Creating beautiful and engaging content
- Storytelling and conveying information clearly
Digital Marketing salary potential
According to Burning Glass Technologies, the median salary for a digital marketer in the U.S. is around $53,575. However, digital marketing salaries range widely. Your level of education, work experience, where you live, industry, and even the digital marketing career path you choose to pursue affect your salary.
Ultimately, the salary range is from $24,500 to $123,500 per year. Digital marketers with over 5 years of experience make $94,000.
Projected demand for Digital Marketers
Demand for digital marketers has nearly doubled since 2012. Companies are on track to spend $460 billion on digital marketing activities by 2024. Businesses of all sizes need to use SEO optimization, social media, and online advertising to reach their customers. According to Burning Glass, over 400,000 companies in the US are looking for people with these skills.
- Consulting
- Finance
- Insurance
- Education
- Advertising & Public Relations
How to become a Digital Marketer?
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