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See how digital marketing drives business growth by launching effective campaigns using Facebook Ads, Google Analytics, A/B tests, and other tactics.


What does a digital marketer do?

Digital marketers build awareness for a company’s products and services. Here are some examples of online media digital marketers commonly work with:

  • Social Media
  • Email
  • Internet Ads
  • Podcasts

They do work like market research, analysis, content creation, and online relationship building to understand their potential customers and connect with them.

Daily digital marketing tasks

As a digital marketer, you may find your skills are needed in various tasks, such as:

What makes a successful digital marketer?


You might love digital marketing if you enjoy:

  • Understanding and connecting with people
  • Analyzing the behaviour of people
  • Creating beautiful and engaging content
  • Storytelling and clearly conveying information

Industry and job growth

Demand for digital marketers has nearly doubled since 2012. Businesses of all sizes need to use strategies like SEO optimization, social media, and online advertising to reach their customers. Collectively, companies are on track to spend $150 billion on digital marketing activities by 2023. And there are over 300,000 companies in the US looking for people with these skills.

Digital marketing salaries

Digital marketing salaries range widely, depending on your education, work experience, where you live, and the industry. However, the median salary for a digital marketer in the U.S. is around $80,441, with salaries ranging from $24,500 to $123,500 per year. Marketing managers with over 5 years of experience make $94,000.

How to become a digital marketer

In the Facebook Digital Marketing certificate, you’ll learn how to drive business growth by launching and measuring effective campaigns so you become a competitive applicant for thousands of companies hiring for digital marketing roles. 

Built for busy people who want to take the next step in their careers, this certificate program is 100% online. You’ll have access to experienced marketing instructors ready to support your learning and provide you with personalized feedback. Moving at your own pace, you’ll work through assignments that mirror the ones you’ll need to perform on the job. Some students even complete projects for a real client or business so you can gain marketing experience as you learn. 

For example, you’ll develop a Facebook ads campaign, create search and display ads, evaluate the results of marketing campaigns using analytics, and learn to design effective email campaigns. You’ll master in-demand skills and technologies like Facebook ads, Google ads, Google Analytics, and MailChimp. 

Most importantly, when you finish this program, you’ll be ready to apply for roles as a digital specialist, email coordinator, social media specialist, or other marketing roles at companies like Walgreens, GE, Instacart, or Starbucks. Or, you’ll be ready to take on more responsibilities at your current job or for your own business. We’ll offer career services like coaching, interview, prep, and job connections to help you accomplish your goals. Pathstream supports you every step of the way. To learn more about how Pathstream will support you, read this article. If you’re interested in hearing a student success story, read this article. 



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